• Business Collective Scotland

Google introduces video shopping platform

Google has launched a video shopping platform Shoploop, designed to streamline consumers' shopping experience. Shoploop is currently focused on hair, beauty and make-up products that have been reviewed by real people. 

Google has created Shoploop to make shopping entertaining and allow users to connect with brands and other users. 

Developed by Google's internal R&D division, Area 120, Shoploop allows customers to scroll through videos from creators and brands, blending social media with shopping. 


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