Google introduces video shopping platform
Google has launched a video shopping platform Shoploop, designed to streamline consumers' shopping experience. Shoploop is currently focused on hair, beauty and make-up products that have been reviewed by real people.
Google has created Shoploop to make shopping entertaining and allow users to connect with brands and other users.
Developed by Google's internal R&D division, Area 120, Shoploop allows customers to scroll through videos from creators and brands, blending social media with shopping.