• Business Collective Scotland

Fashion brand Chouchou Creates Face Masks for Cafe Strange Brew

Updated: Jul 28, 2020


Chouchou halted production on their new fashion collection in February 2020 at the very beginning of lockdown and quickly moved to making masks, focussing on new market needs and priorities and after months of passionate work and efforts, a gorgeous, protective and sustainable fashion mask was born.

This year has been a strange one for small businesses to say the least. Many have found themselves pivoting their business to meet new demands and new retail climates. One of our members who pivoted without hesitation very early on in the covid-19 world is Chouchou.

Chouchou halted production on their new fashion collection in February 2020 at the very beginning of lockdown and quickly moved to making masks, focussing on new market needs and priorities and after months of passionate work and efforts, a gorgeous, protective and sustainable fashion mask was born.

SILVIA PELLEGRINO Designer and Founder An Italian with a passion for travelling the globe, Silvia Pellegrino honed her craft at Central Saint Martin’s School of Design in London and at the Amsterdam Fashion Institute, before her life changing experience working in Los Angeles, USA. Upon returning to her birthplace, the Trastevere district of Rome, the majestic, baroque architecture and boisterous bar culture there fired her imagination to begin a story of her own. In 2009 she moved to Glasgow, a city she still finds extremely inspirational on both an artistic and social level and in 2010, Chouchou the label was born. Alongside her label, Silvia launched Bold Souls, 5 star pop-up events which helped to bring together creatives across the fashion scene in Glasgow. In all her work, Silvia has championed original design and given a platform to others to do the same. In 2016, the story continues in the inspiring city of Barcelona.
Creative Director Silvia says ‘I wanted to give the public something to look forward to, since wearing a mask isn't a pleasant experience in general, the point was to improve the experience to the maximum and make it exciting.'

As well as the face masks using sustainable fabrics the brand also quickly realised the need for masks which gave the user protection so they researched the most effective filters, shoppers have the option of including a certified German filter protective with up to 99.9% against virus and bacteria.

Local Glasgow independent eatery Cafe Strange Brew has recently commissioned Chouchou to create face masks for staff to keep them safe while working.

‘The challenge was to make the face masks as comfortable and sleek as possible, using the brand logo in white against the black cotton. And the final results are glorious! Now the masks are traveling to Glasgow and we are looking forward to seeing them on the staff.’  

Learn more Chouchou here: https://www.businesscollectivescotland.com/fashion/Chouchou

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