The only label to specialise in luxury hoods, Chouchou quickly became recognised for quality and distinctive design. Glamorous, easy to wear, but most importantly original, Chouchou speaks to the woman who enjoys being noticed and has her personality shine through in what she wears. Featured in British Vogue, Chouchou achieved international recognition when it was selected for the catwalk at New York’s Tartan Fashion Week 2013, a showcase of the best in Scottish design alongside the likes of Harris Tweed and Vivienne Westwood. Limited-run collections are expertly designed, and available to buy through the Chouchou website and selected boutiques. Ever-growing and evolving toward a refined yet dreamy product, Chouchou looks set to continue stealing hearts around the globe.

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joined Scottish Business Collective:



July 2020


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